Ways To Rake In More Profits Using Pinterest
Many businesses have been jumping into Pinterest to push their marketing. Marketers have been drooling at the potential of this new social media. Some will hit but some will miss. However, it should not be such a guess work. This article will give you great ideas to improve your chances.
Here is the low-down on Pinterest to explain why it will become the best platform for business marketing. In two years Pinterest has manage to grow at a phenomenal rate with more than 20 million users. It already has around more than 10 million unique visits a month. Users spend around 410 minutes a month which is roughly the same with Facebook users. This is the reason why businesses can’t get their hands off Pinterest. Any good businessman knows how powerful Pinterest can become and help their marketing efforts in the process.
Successful Pinterest users have transformed the platform into a virtual store front. Pinterest allows businesses to show off their products and services. Business is using Pinterest natural leverage to entice customers to get a look at products. Often businessesfalter with Internet marketing because either they don’t know how things work or they don’t know what they are doing.
To market successfully with Pinterest, you need to fulfill a customer’s need or create the need. Just like in real-world marketing, Pinterest marketing works the same way. You need to establish fine rapport with their target market with great content. Make your website Pinterest optimized so that it can easily be pinned. This will make people want to buy from you because your business is somebody worth of their trust. You need to keep everything you publish something that either that entertains your audience or solves a pressing problem. It would be better if the content addresses both. When doing marketing on the Internet the goals are quite straightforward and simple you want to drive traffic back to your website. Capture their email addresses and turn those leads into sales.
What is also vital is that you must know your target audience. You will get better results with Pinterest if you know who to talk to. This will give you better marketing at the same time keep costs down. Remember that keep costs down but revenue up to rake in profits. If you know the people to talk to you will have better chances to communicate with them. You can tailor the message more effectively to catch their interest. How do you get this information? Try to track down the people that pin your images. You can easily track the pins that emanate from your site. Check the boards that pin your pictures frequently, this is a good indicator of which kind of people are interested in your products that tailor-fit your message to these type of people.
Know what time your people are most active on Pinterest. This will allow you to concentrate your effort on the critical times of the day to get maximum effect. This will lower your costs at the same time increase the effectiveness of your marketing message. Most people use Pinterest between 5 to 7 am and 5 to 7 pm. People use Pinterest right before and after they go or come from work.
So now you see it… Indeed, Pinterest holds a host of potentials. If you know how to play this new social media there is no telling how it can help your business. It will take some time before you are able to fully harness the power of Pinterest but once you are able to utilize it there is no stopping you.